The Most Contagious Viral Ad Campaign Since Nike’s “Just Do It”

Back when I was majoring in Marketing, I took a class called “The Principles of Viral Advertising”. 

Apparently my professor and I had different ideas about what viral advertising actually means, because I ended up getting an F on my final project (as seen below).

.

Principles of Viral Advertising: Final Project

Becky Cardwell (aka. Marketing Genius)

.

.

*******

.

.

.

.

.

.

.

.

.

.


.

.

.

.

.

..

.

.

.

.

.

.

.

.

.

..

.

..

.

.

.

..

..

..



And finally, for our friends in Japan:

.

.

Advertisements

Comments

  1. “But I wasn’t down there!” “My point exactly…” Ha! Awesome.
    My ex-brother-in-law had a t-shirt that said “Just Do Me.” I think “While you’re down there” is definitely t-shirt material.

    • You may have just given me my “sure to be a cash cow” business idea!

      Maybe I’ll even call Stanfield’s and see if they’d be interested in making a Limited Edition gonch. (Or is it ginch?)

  2. Talk about a viral campaign…you didn’t have to even doctor up that vodka ad. Win a Russian Bride? Now that is marketing.

  3. Nothing has ever made me want to get up there as much as your ads, Becky Cardwell, marketing genius. I am putty in your hands.

  4. I love the guy in bed in a shirt and tie. Do you have to dress up to get something going down there?

  5. There’s a special place for you … up there.

  6. bschooled, I love it when you do these posts. Hilarious! “While you’re down there” How many times have we as women heard this phrase?

  7. B, you are such a scream!!!

  8. I started to date my husband because he was wearing a hat that said “Johnsons bar and grill” Liquer up front, Poker in the rear”.
    Turns out it was just false advertising!

  9. Those who can’t, teach. That’s why you got an “F”. If your marketing teacher knew anything about marketing, you would have gotten an “A”. Your teacher would be rich from marketing instead of having to teach it.

    • Wiser words have never been typed. (At least not from my fingers.)

      Speaking of marketing, you should market yourself as a Presidential Candidate/Life-Coach. You have a gift.

  10. I don’t understand… what the hell did your professor think viral marketing was??

  11. I think you could get a virus from reading that project. Maybe that’s why the professor failed you. Academics only care about themselves.

  12. I kind of agree with your professor. Is this about tying shoes? I mean, the first several (especially the Nike one) indicate that but I’m completely lost once the vacuum cleaner enters the picture and I have no idea what the contortionist is up to (unless someone’s behind his head). And the toilet lady could be of some assistance if only she had some arms…

    I think your heart was in the right place (“down there”) when you came up with this ad campaign, but maybe I’m just too old to “get it”, especially “down there.” (Unless this is about tying shoes, then yes, by all means. I’m behind this 100%. Those shoes need to be tied. For safety. And for our fellow countrymen and women, who depend on each and every one of us to be ready to assist others with various activities “while we’re down there.”)

    • Sorry to confuse you, CLT.

      I should have clarified above that this wasn’t so much a humor post as it was an abstract form of expressionism.

      Basically, I was taking vintage ads and altering them in such a way to express my aversion to men with narcissistic tendencies.
      Also, blow jobs.

  13. hilarious!

  14. elizabeth3hersh says:

    Your BEST-EST post ever, ever, EVER!!!! You are hilarious!! Loved it!!

  15. Robert X. Jones says:

    d(^_^)b This is me with headphones on going ‘La La La La La La La La, I can’t hear you.’ This is because this is dirty and it’s about the butt, right? Of course, if it’s about the weiner, then that would be awesome.

  16. You’re on a roll, B. Shine on you crazy diamond!

  17. I could read these forever. But now I feel the strange urge to be down there.

    • I have no idea why (because it’s kind of unrelated), but when I read your comment, a horrific memory I thought I’d repressed came flooding back.

      I was talking on the phone with a guy I was dating (let’s call him J), when I heard his roommate in the background yell something about how I must be the luckiest girl in the world. J became really defensive. Finally he admitted that he was extremely flexible and learned how to “pleasure himself”. I don’t know what was worse, the fact that he did that, or the fact that he told people he did that.

      Sorry, I realize this has nothing to do with your comment. Sadly, my mind has a mind of its own.

      • I always wanted to meet someone who could do that… or at least know someone who would admit to it!
        And why wouldn’t he tell people about it? It’s a fantastic icebreaker.

  18. So, shouldn’t the women get a couple of dollars, for “while they are down there”.
    OR
    The 2 could trade places and just call it bartering!

  19. So, how long have you worked in advertising?

    • I can’t remember, it’s been so long.

      But if I had to guess, I’d say my career started shortly after my mother weaned me off breast milk.

  20. I’m surprised the ads underneath this post weren’t for a mail order bride ;-)

  21. Pro: You’re brilliant
    Con: My work censors out your awesome pictures. Dicks.

    • Dicks indeed! What do they expect you to look at while you’re at work? This is exactly the reason why I quit my job.

      Well, that and the constant rug burn.

  22. I bet you were very good at marketing, especially the “Smell my blueberry scented cigar smoke or give me head” campaign. Men definitely would buy those. Either way they win.
    (Sorry I haven’t been around lately. You’re still my idol!)

  23. 1. love the new header

    3. i can’t think of a point #2.

    4. you’re brilliant. I too, pretty much flunked my ad classes. So, if we’re both brilliant and we flunked, then who’s got it right? Obviously us. Get ready to be famous.

    • I’m not kidding, let’s do this bitch, B! We’ll call ourselves B squared.
      Or B2. Or B+B.
      Or American/Canadian B?

      Don’t worry, I’ll work out the logistics. You work on getting us famous!!!

  24. “While I’m down here.”

    Who hasn’t been there, huh?

  25. How did I miss this?

    PS – You’re my favorite evar.

    Also – WTF Japan? WTF?

  26. you are a mutherfucking Mad (wo)Man

  27. Haha! Well, maybe if I didn’t have to spend so much time “down there” I wouldn’t be so angry.

    (Then again, maybe not.)

  28. Anonymous says:

    Gives new meaning to my father’s complaint when we were kids: “Don’t make me come up there!”
    8-O

Trackbacks

  1. […] was inspired to add to my education policy after reading the latest installment of Just Making Convo.  Fellow blogger Bea Schooled unfairly received an “F” on her viral marketing project. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s